It all started with a tweet. In 2011, Jay Perry wanted to give back to the community by sponsoring a local family during the holiday season. Learning that this would cost $250 through a local organization, he thought it would be even more meaningful if it came from a group of friends. “I threw out a quick tweet, see who’s interested, and it spiralled from there,” Jay recalls.
Kristin Archer is the creator of I Heart Hamilton (www.ihearthamilton.ca), where she has blogged about experiences around her hometown since 2011, growing an influential social media presence along the way. Encouraging locals to “be a tourist in your own city,” she promotes arts and culture across her various social media platforms, blog, and weekly radio show on 93.3 CFMU.
Posted On : 16 June, 2012
Posted On : 5 July, 2012